Apple Bottoms Jeans Brand for Women

Apple Bottoms is a trademark created by Nelly, Yomi Martin, and Ian Kelly. Nelly is a platinum recording artist who decided that the clothes should fit the women, not the other way around. He and his team launched Apple Bottoms Jeans in 2003, advertising the clothing as fit for any women of any size. The brand was an all denim label, but they began selling sunglasses, accessories, jewellery, and cold weather clothing.

ICER Brands is part of the product line providing the license for the jeans and other products. The design of the jeans is very simple. They tend to be skin tight, but form fitting for comfort. The pockets have an apple design detailed on them in the back. Some of the products have studs, rhinestones, and patterned fabric to add to the look of the jeans or accessories.

Apple Bottoms Jeans are considered the brand to watch when it comes to denim for 2009. Fashion experts believe the jeans will be taking off and they will become the new trend. The Ellen Degeneres Show highlighted the brand on the show, where Nelly gave the hostess and the audience handbags and jeans. The brand may only be six years old, but it is gaining in the market.

Why Comfort is So Important

At DRIFIRE, we are often asked why we put so much focus on comfort. It’s an interesting question, because at DRIFIRE we have known for a long time that comfort and safety go hand in hand. Essentially, we take care of comfort in all our flame resistant clothing because we know that is an integral part of keeping our clients safe.

One part of the DRIFIRE comfort solution is best in class moisture management. Many people assume that dry clothing is primarily about comfort, but we know that it can save your life. If you are wearing flame resistant clothing in extreme weather conditions and moisture gathers on your skin, you face many additional risks on the job. That’s because the largest organ of your body, your skin, is also a key part of your body’s cooling and heating system. When moisture gathers on the skin, your body cannot warm and cool itself as effectively. If you are in extreme weather conditions and your clothing allows moisture to remain on your body, you could be at risk of heat stroke, heat exhaustion, dehydration, hypothermia, and other potentially life-threatening conditions. DRIFIRE FR clothing offers a patented technology that wicks moisture away from the skin faster and more effectively, allowing you to stay safe.

Comfort is also key because people who use DRIFIRE FR apparel are sometimes in extreme situations. When you are in risky, high-performance activities, you need all your focus and attention. If you are distracted by discomfort or your clothes, you could make mistakes that could prove risky. DRIFIRE makes FR clothes that are comfortable so that you can focus on your job or your activities, not your clothes.

There is a final, essential, reason why comfort is a safety reason. Flame resistant workwear can only protect you if you wear it each time there is a risk of open flame, flash fire, or sparks. Unfortunately, many workers get used to the level of risk on their job and some begin to take risks with their FR clothing. If FR clothes are not very comfortable, some workers wear them less often or don’t wear them as often as they should. If an accident occurs and you are not wearing correct FR performance clothing, tragedy is the most likely result. At DRIFIRE, we make our flame resistant clothes comfortable enough to wear every day, in all conditions. That way, you’re never tempted to scrimp on safety.

We don’t scrimp on safety, either. Our flame resistant clothes meet ASTM F1506 and are compliant with NFPA 70 E and OSHA 1910.269. We test our clothing carefully to make certain that it meets the most stringent safety requirements.