Apple Bottoms Jeans Brand for Women

Apple Bottoms is a trademark created by Nelly, Yomi Martin, and Ian Kelly. Nelly is a platinum recording artist who decided that the clothes should fit the women, not the other way around. He and his team launched Apple Bottoms Jeans in 2003, advertising the clothing as fit for any women of any size. The brand was an all denim label, but they began selling sunglasses, accessories, jewellery, and cold weather clothing.

ICER Brands is part of the product line providing the license for the jeans and other products. The design of the jeans is very simple. They tend to be skin tight, but form fitting for comfort. The pockets have an apple design detailed on them in the back. Some of the products have studs, rhinestones, and patterned fabric to add to the look of the jeans or accessories.

Apple Bottoms Jeans are considered the brand to watch when it comes to denim for 2009. Fashion experts believe the jeans will be taking off and they will become the new trend. The Ellen Degeneres Show highlighted the brand on the show, where Nelly gave the hostess and the audience handbags and jeans. The brand may only be six years old, but it is gaining in the market.